About Atlas Equine
🌿 About Atlas Equine
Born from necessity, crafted with aroha/love.
Hi, I’m Ellie, the creator and founder of Atlas Equine.
Atlas was born out of my own real-life challenge: my heart horse, Chrome, needed consistent, gentle bodywork - but as a new mum, time wasn’t always on my side. I wanted to give him the care he deserved, even when I couldn’t be hands-on every day.
That’s when the Atlas Equine Cranial Massager was born - a simple but powerful tool to support horses' wellbeing, wherever you are. It’s made with intention, tested by the horses of Aotearoa, and used around the world.
✨ Our Mission:
To bring softness, connection, and healing to 4million horses and humans everywhere - through tools that empower, not replace, the horse–human bond.
🌍 Our Vision:
We believe in a world where horses are listened to, not just managed. A world where everyday horse lovers have access to simple, effective ways to support their horse’s body and nervous system — naturally, kindly, and mindfully.
🤍 Our Story & Philosophy:
Inspired by the Atlas vertebra — the bridge between head and heart, mind and movement — our massager helps release tension at this key point, gently relaxing the nervous system and restoring balance throughout the body.
Our approach is simple:
Release. Relax. Restore.
We believe when you give your horse the chance to let their nervous system relax, they will soften, and they will show you the way forward.
👋 Meet the Team
I’m still hands-on in the business - from design to testing, to answering DMs.
Behind me is a growing team of equine-loving creatives, advisors, and international manufacturing partners. Every one of us is here because we care deeply about horse welfare, and making these tools as accessible and affordable as possible.
We may be small, but we’re mighty (and growing!).
📍 Where We’re Based
Atlas Equine was born and designed in Aotearoa / New Zealand.
While we continue to test and share from here, we now work with specialist manufacturing partners in China to make the product available globally — without compromising on quality or intention.
🐴 Trusted by Horses & Humans
From nervous rescues to elite sport horses, Atlas has helped thousands of horses move more freely, reduce anxiety, and find comfort.
You’ll often hear us say,
“Your horse will tell you.”
Because they do. We’ve created the tool — but you create the connection.
🌾 A Gentle Revolution in Equine Wellness
Whether you're a bodyworker, equine professional, rider, or simply someone who loves your horse deeply — we’re here to support you. One soft, intentional moment at a time.
🌍 Join the Atlas Herd
You’re not alone in this. Thousands of riders and equine professionals are already part of the Atlas Equine family.
Every horse deserves a little softness.